I Am A Body Massage - 1485 Words

As part of my HND unit in Anatomy and physiology I have been required to complete and research a project desired to my chosen therapy. My chosen therapy that I will be writing my report on will be Body Massage, I will be describing the physiological or physical effects that it may have on the human body, as well as the structure and the functions. I am also required to research the benefits of it as well as explain it and show my knowledge to the best of my ability. The systems that I will be covering in this report will include the Skeletal, muscular, nervous, Cardio Vascular, Lymphatic, Respiratory and Urinary. Body Massage What is Body Massage? Massage can be used as a therapeutic treatment, as It manipulates the superficial†¦show more content†¦The benefits are that When the muscles are fully relaxed and are lengthened the circulation of nutrients to the joint will have been improved and this will nourish the structure that has surrounded it. When massage is being performed blood is stimulated and flows into the periosteum (connective tissue) which will help increase the supply of blood to the bones. Another benefit from massage is that with regular treatments a person may be able to have a range of movement again. Muscular System By doing massage on the muscular system you can help to decrease tension within the muscles that builds up overtime by adding deep pressure movements up the muscle to help relax and lengthen it. The tension may reduce movement and be quite painful. Blood supply to the muscle is important as when massaging it will dilate capillaries and allow more blood flow through, this increase of blood heals quicker and may restore oxygen and nutrients to the specific injured or painful area. The benefits it has on the muscular system are; It may help to reduce the amount of pain or tension built up in the area, Blood supply has been increased through warming of the muscle and movement, Waste is eliminated removed, May prevent adhesions which may have been through injury. May increase movement and flexibility as well as increasing the strength of the muscle. It will muscle spasms will be

Case Study Of A Spa ARISE- MyAssignmentHelp

Question: Discuss about the Case Study of a Spafor ARISE. Answer: Increasing the Cost of the Services: ARISE was a new spa in the market compared to its main competitors. They were the established spas like Canyon Ranch located in expensive hotels. ARISE kept the charges for its services low to compete with its competitors using a low pricing strategy (Beer and St. Clair 2017). The spa incorporated the tipping system which compensated the deficiency in the charges. The tipping was a part of the compensation given to the personal wellness coaches (PWC). The management expected high tips which would motivate the PWCs but it fell flat. The high profile customers were least sensitive about the cost and were more concerned about the quality of service, thus contributed to the revenue of the spa. These customers were accustomed to the no tipping policies prevalent in the high end spas and followed the same at ARISE. This affected the income of the PWCs and impacted their motivation negatively. The management should increase the price of the services equably with the hotel spas which will co mpensate the low earnings from tips. This will increase the revenues and push the compensation of the PWCs up. This will result in increase in motivation of the PWCs and better their productivity (Peri?, Gai? and Ivanovi? 2015). Engaging ContractorModels: The big hotel based spas used independent contractor models who were paid as per their working hours. This system helped the saps to get a good client base and keep their costs low. It can be recommended after noting this cost cutting trend that ARISE should engage independent models to serve the customers. These models having specialised training can give better spa treatment to the customers. They can help the spa to create its own base of customers which can yield steady revenue. The spa can reduce the amount of fixed costs comprising of the salaries of the PWCs. The contractors have their own clientele and can contribute in increasing the clientele of the spa. This strategy can help the spa to improve its market position by following the trend of its competitors (Frsn et al. 2016). The HRM system at ARISE needs a radical overhaul in order to rid the spa off the high employee turnover. The three radical changes that the management needs to bring within the human resource system practices are: Changing the Compensation Pattern: As pointed out the previous part, the compensation of the PWCs were dependent on the tips from consumers to a considerable extent. It can also be pointed out that the premium customers who yielded most of the revenue were against paying such unofficial voluntary expenditure. This behaviour of the customers affected the salaries drawn by the PWCs that hampered their motivation. The management in order to compensate the loss of tips in the salary should increase the fixed part of the PWCs salary. This will reduce the employee turnover in the spa and increase client satisfaction due to continued services provided by a dedicated group of PWCs (Osibanjo et al. 2014). Behavioural Change in the PWCs: The next radical HRM change that the management needs to bring about in ARISE is the changes in the behaviour of the PWCs. The PWCs worked in a way that led them to scatter the articles and stocks used to provide services to the customers. Then they spent a lot of time in cleaning the service which delayed reception of the next customers. This prolonged waiting time caused customer dissatisfaction and negative image of the spa. The management should concentrate on streamlining service and cleaning in order to reduce customer waiting time. The management should enforce coordination between the PWCs and the cleaning staffs. There exists an acute lack of cooperation between the departments which delayed the process of service provision. The lack of cooperation resulted in less number of customers served in a day which reduced the revenue. Thus, the management is required to bring about radical changes in the behaviour of the PWCs. It should also enforce coordination among the PWC departments and among the PWCs and the cleaning staffs. Reduction of Conflict and Promotion of Professionalism: The lack of coordination among the PWCs led to conflict and loss of business production. This resulted in customer dissatisfaction and loss of revenue. The management should streamline the jobs of the PWCs if a customer avails one service after another. This will reduce conflict among the PWCs and encourage productivity (Hodari, Waldthausen and Sturman 2014). The management should also increase coordination between the PWCs and the cleaning staffs. The management from the exit interviews learnt that the high employee turnover was mostly due to personal reasons. The management must concentrate on promoting professionalism among its staffs to ensure a reduction in the employee turnover and reduce the cost of recruiting staffs frequently. Offer Professional Training: The management must train the PWCs with the most advanced techniques under the training programmes by reputed institutes and the government (Fauzi and Hashim 2015). This will improve the efficiency of the PWCs and reduce employee turnover. The business model is not so fundamentally flawed that the spa should withdraw from the market. Its turnover is lower that the industry limits which shows that the management is not totally faulty. As indicated in the previous parts, the firm needs to change its human resource management radically and continue doing business in the spa industry. The following advices can be given along with their implications on the stakeholders: Radical human ResourceManagement Restructuring: ARISE as indicated needs to restructure the human resource management and the methods of operations of its PWCs. This will increase in the productivity and yield more revenue for the company. This implies that the increase in revenue will allow the management to increase the compensation of the PWCs. This also implies that the PWCs will continue to give their services at ARISE for longer periods. This would lead to increase in customer satisfaction and increase in revenue. Collaborate with hotels: The spas and hotels enter into joint venture which allows them to take advantage of each others resources and customer base. This implies that ARISE should enter into joint venture with a hotel group which will provide it with customers. This will result in increase in revenue which will allow the spa to provide better compensation to its staffs. This will motivate and create job satisfaction among staff which will reduce turnover. The customers of the hotel can avail the services of the spa and vice versa. This will result in a large market share and generate huge profits for the management (Joppe 2015). References: Beer, M. and St. Clair, L. 2017. Arise: A destination-for-a-Day Spa. 1st ed. Harvard Business School. Fauzi, N.F.S.N. and Hashim, R.A., 2015. Factors Affecting Retention Intention Among Spa Therapists In Malaysia.OUM International Journal of Business and Management,1(2). Frsn, J., Luoma, J., Jaakkola, M., Tikkanen, H. and Aspara, J., 2016. What counts versus what can be counted: The complex interplay of market orientation and marketing performance measurement.Journal of Marketing,80(3), pp.60-78. Hodari, D., Waldthausen, V. and Sturman, M., 2014. Outsourcing and role stress: An empirical study of hotel spa managers.International Journal of Hospitality Management,37, pp.190-199. Joppe, M., 2015. Appendix 5.11. Osoyoos First Nations: Partnerships for Economic Development.Innovative Best Practices to Foster Sustainable Tourism in Ontarios Rural Communities, p.155. Osibanjo, A.O., Salau, O.P. and Falola, H.O., 2014. Modeling the Relationship between Motivating Factors; EmployeeRetention; and Job Satisfaction in the Nigerian Banking Industry.Journal of Management Policies and Practices,2(2), pp.63-83. Peri?, G., Gai?, M. and Ivanovi?, V., 2015. Research of employee motivation in the spa tourist centers in Serbia.Zbornik radova Ekonomskog fakulteta u Isto?nom Sarajevu, (10), pp.65-76.